20 Years
Deep
  • Everything New2026
  • Enterprise Platforms2022
  • Solving New Problems2020
  • Expanding Nationally2018
  • Business Systems, Not Just Websites2014
  • Trusted by Larger Organizations2011
  • Long-Term Technology Partner2009
  • Breaking into Enterprise2007
  • The Beginning2006
Core sample — see the timeline ↓

RedIron New Media  ·  Marketing and Operations Technology Partner

We debated changing our name.
Then everything became new again.

This isn't a pivot, and it didn't happen overnight. It's the same work we've done for more than twenty years — helping businesses run better through commerce, automation, integrations, portals, and custom software. The tools finally caught up to the way we've always thought.

0+
Years helping businesses run better
Local Fortune 500
The range of companies we partner with
0
Practices. One accountable partner.
WebsitesEcommerceCustom applicationsIntegrationsAutomationAIBusiness operations

Our business began with websites. Our clients turned it into something much bigger.

Six Practices

"Could you also...?"

Every practice below started as a client question. The website needed a store, the store needed to talk to inventory, somebody wanted the Friday spreadsheet to fill itself out. Twenty years of good questions, organized into six answers.

Technology Advisory

Clarity before code.

Build or buy? Which platform? Should AI be part of this? We help leadership answer the questions that come before development — architecture, roadmaps, and honest ROI.

Technology roadmapsSystem architectureAI adoption planningPlatform & vendor selectionTechnical due diligenceDigital strategy

Business Technology

We help businesses operate more efficiently.

The software that runs the business — internal tools, portals, dashboards, and automation built around how your team actually works.

Custom software developmentWeb application developmentWorkflow automationDashboards & reportingDatabase developmentAI-assisted operationsDocument automation

Commerce

We help businesses make money digitally.

Far more than a shopping cart — every way a business transacts online, from one-time purchases to subscriptions, memberships, ticketing, and reservations.

Ecommerce developmentShopifyWooCommerceStripe integrationPayment processingSubscriptions & membershipsTicketing & reservationsRecurring billing

Integration

We eliminate disconnected systems.

Software that was never designed to work together, working together — the connective tissue between your ERP, CRM, accounting, inventory, and everything else.

API development & integrationERP integrationCRM integrationAccounting systemsInventory & shippingSingle sign-onData synchronizationLegacy software

Customer Experience

We improve how customers interact with your business.

Every touchpoint a customer sees — websites, portals, self-service, and the automated communication that keeps them engaged without adding headcount.

Website design & developmentWordPress developmentCustomer portalsSelf-service toolsEmail & SMS automationAI customer interactionAppointment schedulingAccessibility

Creative

We make technology usable and memorable.

Design in service of the systems above — brand, interface, and content that make everything we build feel considered.

Brand identityUX & design systemsGraphic designPhotographyVideo & motionIllustrationContent

Sound Familiar?

Give us the complicated thing.

“This is kind of complicated” is our favorite sentence in the English language. These are the conversations we’re built for:

We have Salesforce, Shopify, QuickBooks, an ERP, three spreadsheets — and an employee manually moving information between them.
We bought five different SaaS products and just discovered they don’t actually talk to each other.
This whole department runs on email, PDFs, and Excel. Can it work like a modern system?
There’s a twelve-year-old system nobody wants to touch — and the company runs on it.
Quoting, contracts, payment, scheduling, billing — every single step is manual.
We want AI connected to our actual data and processes — not just ChatGPT accounts for everybody.
We need this location to run without anyone on site.
Honestly, we don’t even know which kind of vendor to call about this.

If one of those made you wince, that’s the conversation. We sit in the overlap most vendors don’t — business operations, software architecture, and implementation — which means the mess is the starting point, not a problem with your request. Bring us the complicated thing →

Things We've Done

Twenty years leaves a trail.

A running list, in no particular order. If it made the list, it was significant — ask us about any of it.

Healthcare

10+ years beside a top-25 cancer center

Technology and creative partner to one of the nation's leading cancer centers for more than a decade.

Politics

Mission-critical for a dark horse

Spent two years providing the critical web-based infrastructure behind a dark-horse gubernatorial campaign and election.

Higher Education

Launched an entire college

Helped one of the largest universities in the Southeast take a brand-new college from concept to launch.

Construction

4 of the largest builders in the Southeast

Creative and web-based solutions for four of the region's biggest construction companies.

Entertainment

Fully automated fun, at scale

Helped launch a fully automated, multi-location indoor entertainment facility — ticketing, access, and operations included.

Big Tech

Kiosks for a Big Tech app launch

Built kiosk solutions that helped one of the world's largest tech companies promote a new app across major tech conferences.

Food Technology

Built a virtual kitchen

Developed a virtual kitchen for a leading food technology provider.

Manufacturing

15+ years of mission-critical uptime

The online solutions a multi-billion-dollar manufacturer has run on for more than fifteen years.

Paint & Coatings

15+ years with a century-old brand

Creative and web-based solutions for a leading paint manufacturer with more than 100 years in business.

Retail

Mobile-first for a household name

Helped a large, well-known nationwide retailer make their ecommerce site genuinely mobile-friendly.

Ecommerce

A decade of keeping the lights on

Online support and maintenance for a multi-million-dollar ecommerce website for more than ten years.

Your Industry

The next line on this list

We've probably solved something like your problem before. Tell us what you're up against and let's find out.

Twenty Years, Sideways

The long way here.

2006

Keep scrolling — the page turns sideways

Connected by Default

Your business is already a network.
We make it act like one.

your business Shopify CRM ERP Accounting Stripe Inventory Shipping Email & SMS

Most of these systems were never designed to talk to each other. Connecting them — cleanly, reliably, for the long term — is where twenty years of experience shows.

How We Think

Tools change. These four layers don't.

Websites, apps, AI, and dashboards are implementations. Ten years from now the tools will be different — businesses will still need these four things.

I

Strategy

How should this business operate digitally?

II

Systems

What software and processes make that happen?

III

Integration

How do all the moving parts communicate?

IV

Experience

How do employees and customers interact with it?

Technology gets smarter every year. Relationships compound over decades.
On working in the AI era

We combine experienced software architects with AI-assisted development to deliver solutions faster, more affordably, and with greater flexibility than traditional teams. But our advantage isn't AI — it's understanding your business well enough to know where technology actually creates value.

Operating Philosophy

Fewer clients. Longer relationships. Better systems.

Relationship First

We work with fewer clients for longer periods — and carry years of institutional knowledge into every decision.

Technology Agnostic

We use whatever technology best solves the problem, not whatever we happen to be selling.

AI Accelerated

We apply AI where it increases speed, quality, or insight — not because it's fashionable.

Business Driven

Technology decisions are made on business outcomes, measured in results rather than features.

Integration by Default

Nothing exists in isolation. Everything we build assumes it will need to talk to something else.

Long-Term Stewardship

We build systems designed to evolve — not to be replaced every few years.

Find Us

5330 Stadium Trace Pkwy #240
Hoover, AL 35244

(205) 240-0352 Get directions →

Start a Conversation

Not another vendor. A partner who understands how your business actually works.

Tell us the problem — the manual process, the disconnected systems, the platform that’s outgrown itself. We’ll tell you honestly what we’d do about it.